One-time report — delivered in minutes
60+ data sources — delivered in minutes

Most People Open a Small Business on Vibes. Don't Be Most People.

About half close within five years. The Playbook is a real competitive intelligence report for your zip code — competitors, demographics, pricing, demand signals — so you walk in knowing what you're walking into.

$29 $47 — Launch pricing · Save 38%
A note from the founder

Hi — I'm Chris. I built Sparks Datalytics in 2026 because somebody had to. There's a whole industry of consultants charging $5,000 to tell aspiring small business owners things they could've figured out from a decent spreadsheet, and meanwhile the people who actually need this stuff — folks looking at a lease, wondering if their town really needs another sandwich shop — get nothing but Reddit threads and vibes.

When my wife and I opened our first small business, we had to obtain funding (if you're as broke as I was, you will too). That process is long, strenuous, and full of questions designed to make sure you actually know what you're talking about. What's the demand in your area? Can you provide projections? What will your pricing be? How many competitors are within five miles, and what are they charging? Lenders, the SBA, your weird uncle who "wants in" — they all want to know one thing: did you do your homework? The Playbook is the homework.

So yes, we're a small brand you've never heard of. The company is younger than the produce in your fridge. Our office is wherever my laptop is. But I built The Playbook to be the report I wish someone had handed me the first time I sat across from a loan officer — real competitor data, real demographics, real numbers, pulled fresh from 60+ sources for your exact zip code.

No retainer. No upsell. No "hop on a quick call." Just the report, in your inbox, in about ten minutes. If it doesn't help, email me and I'll personally make it right — there's only one of us, so it'll definitely be me.

— Chris, Founder
Don't take our word for it. Look.

See what you're actually getting.

Six pages from a real, completed Playbook. Yours runs 15–20 pages, built from live data for your exact zip code.

Swipe to preview · full report includes competitor pricing, review themes, foot traffic patterns, and more
Get your report

Built for your market in minutes.

Enter your business type and zip code — we'll run the full analysis and email your Playbook.

Get Your Report

Enter your details and receive your Playbook in minutes.

Please enter your business type.
Enter the zip code where you plan to open your business, not where you currently live. Your report will analyze the market surrounding this location.
Please enter a valid 5-digit zip code.
Please enter a valid email address.
Not what you expected? Reach out within 48 hours and we'll make it right.
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60+ data sources analyzed
Delivered to your inbox instantly
No subscription — one-time purchase
What's Inside

Everything you need to make a confident decision.

Your Playbook is a professional-grade market intelligence report built from live data — not templates, not guesses.

📊

Big Picture Analysis

How to interpret the competitive data, market indicators, and maps in your report — plus a data-driven bottom line on your market.

🏪

The Competition

The most relevant competitors within 5 miles — ranked, mapped, and analyzed. Ratings, review themes, pricing tiers, and momentum trends.

🗺️

Density Heatmaps

See where competitors cluster and where gaps exist — overlaid with commercial spaces available for lease.

📈

Field Conditions Score

A proprietary score rating your market's demand, competitive intensity, and differentiation potential — on a 100-point scale.

🎯

Game Plan

Offense, defense, and differentiation strategies grounded in your market's specific data — not generic advice.

💰

Pricing Intelligence

What competitors charge, how the market is tiered, and where pricing gaps create opportunity for your positioning.

U.S. Census Bureau
Bureau of Labor Statistics
Google Places API
Google Maps
Google Trends
SBA
County Business Patterns
Ready?

Get the data before you make the decision

Get My Playbook — $29 $47 Save 38%
Not what you expected? Reach out within 48 hours and we'll make it right.
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Common Questions

What you're getting

What exactly is The Playbook?
A custom competitive intelligence report built from 60+ live data sources — real competitor data, US Census demographics, BLS wage benchmarks, and local market demand signals. Designed for prospective small business owners who want to evaluate a market before investing.
How is this different from Googling around?
Googling gives you general advice. The Playbook gives you data specific to your business type and your zip code — how many competitors are within 5 miles, what they charge, what the local income levels are, whether demand is growing or declining, and a strategic game plan based on the actual market conditions.
How long does it take?
Minutes from payment to inbox. Your report is generated in real time and emailed to you automatically.
What kinds of businesses does it cover?
Any local business — restaurants, gyms, salons, retail shops, service businesses, contractors, coffee shops, and more. Just describe your idea and enter your target zip code.
Where does the data come from?
Our data pipeline pulls from 60+ verified public and commercial sources including Google Places, US Census Bureau, Bureau of Labor Statistics, Google Trends, County Business Patterns, and SBA data — saving you hours of independent research.
What if my zip code doesn't have enough data?
We check data availability before you pay. If your zip code doesn't have enough local market data to generate a full report, we'll tell you before checkout — and you won't be charged.
Live market preview
We found data for your market.
Here's what we can tell you before you buy.
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Competitors Found
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Field Conditions
We found competitors in your area. Your full Playbook reveals who they are, where they're vulnerable, what customers complain about, and your strategic game plan to compete.
Not what you expected? Reach out within 48 hours and we'll make it right.
Secure checkout via Stripe · One-time purchase

Inside the Report

A handful of pages from a real report — yours will be built from live data for your market.

Market dashboard showing competitors, income, demand scoring, and population trends Competitor location map with zone overlays and ranked list Density heatmap showing low and high competition areas Commercial spaces map showing available retail and lease listings in the area Customer review analysis showing praise and complaints across local competitors